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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?

A) Simple, Complete. Affordable
B) Easy to use. Simple to install. Priced right
C) Breadth, Depth, Easy to buy
D) Easy, Complete. Priced right

2. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?

A) Risk/Financial Management and New Business Model
B) Customer Centric Outcomes and Operational Optimization
C) Operational Outcomes and Risk/Financial Management
D) Employee Collaboration and Customer Centric Outcomes

3. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

A) Business Intelligence
B) Smarter Commerce
C) Predictive Analytics
D) Financial Performance Management

4. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Reporting on inventory levels
B) Budget planning in the Office of Finance
C) Creating dashboards for Marketing
D) Bursting statements to thousands of customers

5. How would you overcome the objection "IBM is too expensive"?

A) Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
B) Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
C) Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
D) Compare total cost of ownership (entitlements, IT installation, configuration and programming)

Solutions: