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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Building the data structure used to store audience information
B) Creating users and assigning roles which meet their job functions
C) Importing data into contacts using the Data Loader
D) Classifying sends and defining parameters for email sends
E) Creating a SMS message and sending a mobile campaign

2. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create one child business unit for the other brands to share but apply folders and naming conventions.
B) Create and apply folders with naming conventions in the current account to keep track of brand assets.
C) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
D) Create child business units for each brand and nest another level of child business units for GEOs.

3. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A) Data Extension
B) Group
C) List
D) Publication List

4. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Number
B) Decimal
C) Text
D) Boolean

5. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Subscriber ID
B) Email Address
C) Product Code
D) Name
E) Application ID

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