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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Lead Management | 24% | - Scoring and grading: definition and management - Lists: types, capabilities and creation - Completion actions - Automation rules: components and use cases - Segmentation rules - Page actions - Custom redirects: capabilities and use cases |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
A) The field is created as a custom prospect field on the Prospect Fields page.
B) The field is created as a custom prospect field in the form editor.
C) The field Is created and added to the form in Engagement Studio.
D) The field Is created as a default account field in the form editor.
2. A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
A) Form handler report
B) Form report
C) Event report
D) Landing page report
3. Which adheres most closely to email sending best practices?
A) When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B) Establish a consistent, predictable cadence for your email communications.
C) Make sure that all emails have a high image-to-text ratio.
D) Send plain text only emails in order to increase engagement rates.
4. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A) The Sent Emails Page
B) Admin-Domain Management
C) The System Preferences Page
D) The Dashboard
5. In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
A) The email will send on Saturday at 10am.
B) The email will send immediately.
C) The email will send on Monday at 10am.
D) The email will not send.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |








