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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

A) The subscriber will be added to All Subscribers with a status of Active
B) The email address and Subscriber Key will be added to All Subscribers
C) The Primary Key and demographic data will be added to All Subscribers
D) The email send will fail

2. Which send process can use Sender Profiles? (Choose 3)

A) Triggered Sends
B) User-Initiated Sends
C) Simple Automated Sends
D) Guided Sends
E) Test Sends

3. Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

A) Sharing isn't just for social networks
B) Data should always be relevant
C) Personalize email whenever possible
D) Optimize for Mobile
E) Send e-mail often to your customers
F) Include your physical mailing address.

4. A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

A) Website Signups
B) List Detective
C) Single Opt-In
D) Double Opt-In

5. Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

A) Job Links tab within Tracking
B) Overview tab within Tracking
C) Send Performance tab
D) Summary tab

Solutions: