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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Creation and Design | 26% | - Content Builder usage - Personalization and dynamic content - Accessibility and rendering - Email templates and best practices |
| Email Delivery and Testing | 15% | - Sender authentication and deliverability - A/B testing options - Preview and test sends - Send classifications and sender profiles |
| Subscriber and Data Management | 26% | - Subscriber key and sendable data - Segmentation and filtering - Importing and maintaining subscriber data - Lists and Data Extensions |
| Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Tracking, Reporting and Automation | 15% | - Email performance metrics - Standard reports and analytics - Basic automation and triggered sends - Bounce and complaint management |
Salesforce Email Essentials (EEB101) Sample Questions:
What are the 4 steps to create dynamic content?
- A. Execute
- B. Build Rules
- C. Create
- D. Test Send
- E. Preview
- F. Plan
Correct Answer: B,C,E,F 🗳️
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
- A. Opt-ins are brand specific, don't share with other brands.
- B. Permission is specific to an address even if you know others.
- C. In store loyalty programs
- D. Opt-in via SMS in not Opt-in via email (And vice versa)
- E. Buy email lists
Correct Answer: A,B,D 🗳️
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Validate
- B. Content Detective
- C. Spam Check
- D. Subscriber Preview
Correct Answer: B 🗳️
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Create a Test data extension that contains the five content variations the two team members need to validate.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
Correct Answer: C 🗳️
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
- A. Body
- B. Envelope
- C. Footer
- D. Landing Page
- E. Subject line
Correct Answer: A,B,D 🗳️
Hiram 
August 
Janice 
Oliver 
Elsa 
Fabian 
Mamie 
Henry 
Bevis 
Geoff 
Levi 
Drew 
Paul 
Jacob 
