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SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
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C-C4HMC92 Exam Certification Details:
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Duration: | 180 mins |
| Cut Score: | 64% |
| Languages: | English |
| Level: | Associate |
| Exam: | 80 questions |
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SAP C-C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Commerce Marketing | <8% | - Product and offer recommendations - Webshop segmentation - Re-marketing scenarios |
| Topic 2: Segments, Campaigns and Journeys | >12% | - Segmentation modeling - Personalized content creation - Target group types - Campaign categories and execution - Marketing permissions and suppression rules |
| Topic 3: Onboarding and Getting Started | 8% - 12% | - System overview and navigation - Core functionality introduction - Initial configuration |
| Topic 4: Dynamic Customer Profiling | >12% | - Data model and enhancement - Sentiment engagement - Best Record concept - Predictive Studio and Score Builder |
| Topic 5: Analytics and Reporting | <8% | - Marketing Executive Dashboard - Standard reports and KPIs - White space analysis |
| Topic 6: Administration Tasks | 8% - 12% | - Contact anonymization - Marketing object lifecycle - Workflow setup - User and role management - Self-service configuration |
| Topic 7: Lead and Account Based Marketing | <8% | - Account-based marketing setup - Lead processing and tracking - Lead stage definition |
| Topic 8: Integration and Data Upload | 8% - 12% | - Data upload and replication - Integration error monitoring - Integration with SAP Commerce Cloud - Integration with SAP Cloud for Customer - Standard integration scenarios |
| Topic 9: Marketing Planning and Performance | <8% | - Planning model setup - Budget and spend planning - Marketing calendar |
| Topic 10: Extensibility | 8% - 12% | - Configuration extensions - Custom fields and logic - Extensibility options |
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