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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Responders, Interval = 3 days
C) Measure = Unique Conversions, Event Date = 3 days
D) Measure = Responders, Event Date = 3 days
E) Measure = Single Clicks, Sent Date = 3 days

2. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) #FNAME. CONTACTS
B) $ {CONTACTS.FNAME}
C) FNAME ($CONTACTS)
D) $CONTACTS.FNAME

3. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Use the Campaign Search feature.
B) Look in each folder until you find the campaign.
C) Use the Campaign Debuggertool.
D) Use the Manage Campaign screen.

4. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

A) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
B) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
C) Create the custom report and schedule it to be sent by email to the executive team every single day.
D) Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.

5. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were purchased
B) products that were browsed/viewed, where no additional event takes place
C) search strings entered into a website more than twice
D) pages that were marked as favorite
E) products added to a shopping cart, where no additional event takes place

Solutions: