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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding LiteConnect?

A) It does not require any identification of entities, keys or any other categorization.
B) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
C) The dataset does not conform to the standard data model
D) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

2. A client has integrated the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)

3. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
B) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
C) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
D) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.

4. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
B) The data is stored at the workspace level.
C) No mappable measurements - all measurements are calculated
D) Pacing - daily rows are being created for every lead and opportunity keys

5. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) Mapped measurements
B) Mapped dimensions
C) Calculated dimensions
D) The VLOOKUP function
E) The EXTRACT function

Solutions: