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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

A) Secondary research
B) Product use testing
C) Quality function deployment
D) Lead user research

2. __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

A) Defender
B) Analyzer
C) Responder
D) Reactor

3. Which of the following is the best description of a mission statement?

A) It's the product strategy
B) It's an inspirational statement that pulls employees together
C) It's a product innovation charter
D) It's a precise statement of what the organization does

4. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) Survey research
B) Voice of the customer
C) All the above
D) Secondary market research

5. You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

A) Better tools to assist in all aspects of product innovation
B) Developing a culture of innobation
C) Encouraging senior managers to get more involved in product innovation
D) An improved product innovation process, used by all staff

Solutions: