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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?
Response:

A) Adjust the eligibility criteria to target returning customers correctly.
B) Update calculated metrics definitions.
C) Enable real-time data syncing for new campaigns.
D) Reassign campaign metrics to the engagement tracking report.

2. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Update the data source permission settings.
B) Adjust the date range for the dataset.
C) Recreate the customer segment manually.
D) Ensure the metric filter for purchase value is correctly set.

3. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Apply Data Privacy Rules
B) Assign Temporary Report Access
C) Use Report Export Templates
D) Create Custom Data Views

4. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to override the education level Dimension with other demographic data
B) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
C) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
D) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on

5. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:

A) Campaign Priority Level
B) Data Export Rules
C) Calculated Metric Formula
D) Date Range Filter

Solutions: